Vision Zero

For almost 150 years, Continental has been making extremely important steps towards increasing road safety. Years ago our corporation, which also includes an automotive division along with the tire division, has set an ambitious, yet attainable, objective: Vision Zero. Through our innovations and technological development, we want to make fatalities, injuries and finally, traffic accidents, a thing of the past. Cyclists are among the most vulnerable road users and we designed our campaign #SharingTheRoadSafely to point to this issue and contribute to improving their safety.

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