Giro d’Italia

The partnership with Giro d’Italia (along with La Vuelta and Le Tour) completes the trio of partnerships with the world’s most prestigious stage cycling races.

The presence of Continental at Giro d’Italia, recognizable worldwide by its typical pink colour (the partnership has been signed for 3 years) is a part of a wider strategy aimed at positioning the brand in the front row of the professional cycling on the international level.

At the same time, it represents a platform for emphasizing the important role tires have both in the performance at a competition as well as in ensuring cyclists’ safety.

The website of the Giro d’Italia.